The movie awards "season" in January and February is the height of Hollywood culture: movies, celebrities and red-carpet fashion. The two biggest ceremonies are the Hollywood Foreign Press Association (HFPA) Golden Globe Awards, honoring both movies and television, with the Academy Awards for excellence in motion pictures climaxing the season. For years the "Oscars" have been the highest honors within the American movie industry, but there are numerous other award ceremonies, many of which are now presented on television, giving them broader recognition and appeal. The SAG "Actors" presented by the Screen Actors' Guild, numerous critics' choice and peoples' choice awards, as well as various other industry guild awards are presented to honor the previous year's achievements.
Hollywood culture is present year-round at film festivals and individual motion picture premieres, which are traditionally red-carpet events. Thus, fashion and brand names and celebrity designers play a major role in the cult of the celebrity. "Who are you wearing?" has become the predominant red-carpet question. "Who wore it better?" is a popular game among celebrity watchers.
And the movie industry plays a chief role in exporting American culture around the globe, so that Hollywood is universally known. Southern California remains the center of film-making culture, but it obviously extends across the United States and globally.
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